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Privacy & Security

Effective March 3, 2011

The following Privacy Policy describes the information and privacy practices for Lumber Liquidators retail stores operated by Lumber Liquidators Canada Inc. ("Lumber Liquidators", "our", "we" and "us") and (the "Lumber Liquidators Web site"). By visiting our stores or Web site, you consent to the information practices described in this policy.

This Privacy Policy does not apply to other Web sites that may be accessible through the Lumber Liquidators Web site or other websites that we own or operate. Our sites contain links to other sites operated by third parties, including but not limited to third party sites that display the Lumber Liquidators trade names and/or trademarks. We encourage you to read the privacy policies of those other sites to learn how they collect and use information about you.

To assist you with reading through our Privacy Policy, we have provided answers to questions that you may find most important:


What information do we collect. We collect personal information such as your contact information (name, e-mail address), billing/shipping information (credit card number, shipping address), and/or your personal preferences (product wish-lists, hobbies, likes and dislikes relating to the products we may sell). When submitting personal information on an online form, we will identify which fields are required in order to fulfill your request. Additionally, our Web server automatically collects click-stream information such as the address (or "URL") of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you have entered on our site.

When we collect information. While shopping or taking advantage of services available at our Lumber Liquidators retail stores, businesses or visiting our Web sites, we may ask that you provide certain information about yourself. For example, we request personal information when you set up an account online, purchase products or services, schedule delivery or installation, join a frequent buyer program, participate in a contest, promotion or survey, contact Lumber Liquidators with a question or concern, apply for employment with Lumber Liquidators, or participate in other activities. In addition, when using our Web sites, our servers may collect click-stream information as described above. Lumber Liquidators may also use third party providers of customer information to improve the accuracy of our customer database, to increase our understanding of our customers or to identify potential customers.

How the information is used. We use the information you provide in order to 1) fulfill requests for products, services or information, 2) administer shopping or reward club accounts, 3) provide customer services, 4) administer contests or promotions, 5) offer new products and services, 6) measure and improve the effectiveness of our Web sites, our marketing endeavours or our services and offers, 7) tailor our online or in-store offerings to your preferences, 8) administer surveys, 9) send marketing communications from us or third parties in which we feel you may have an interest, or 10) other business purposes.


Cookies and other Technologies

A cookie is a small data file that a Web site may send to your browser and which may then be stored on your hard drive. Our Web sites use cookies to simulate a continuous connection - cookies let us "remember" information about your preferences and session, and allow you to move within areas of our Web sites without reintroducing yourself. No personally identifiable information is stored in these cookies.

Our Web server automatically collects the address of the Web site that you came from before visiting our site, which browser you used to view our site and any search terms you have entered on our site.

Our Web site may also use other technologies to track which pages on our Web sites our visitors view. This non-identifiable click-stream data helps us understand how visitors use our Web site.

Third Party Service Providers

Our Web sites may use third party service providers to serve ads, send e-mails and analyze Web site traffic on our behalf. These companies may use technologies similar to those outlined above to measure the effectiveness of ads and e-mails. They may also use information about your visits to this and other Web sites so that we can provide advertisements about goods and services of interest to you. For this purpose, we may also provide these third-party service providers anonymous information about your site navigation and purchases.


Lumber Liquidators may need to share personal information with third parties in limited circumstances. For example, we may release personal information to third parties to perform services on our behalf such as fulfilling our customer's orders, sending Lumber Liquidators marketing communications from Lumber Liquidators, delivering packages, scheduling and performing installation, servicing products, fulfilling subscription services, conducting research or surveys, sending regular mail and e-mail on behalf of Lumber Liquidators, or processing credit card payments. We ensure that all such third party service providers and vendors are subject to obligations preventing the disclosure or use of your personal information other than in conjunction with the rendering of those specific services.

Any information you may provide to us either online or offline may be combined or shared between current or future Lumber Liquidators affiliated entities and subsidiaries. Such information may be stored at facilities in Canada or in the United States of America. From time to time, we may be required to provide personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may release certain personal information when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and ourselves. We may also release personal information in the event of a corporate sale, merger, reorganization, dissolution or similar event.

In addition, the information that you give us and information about your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. This information will be used to make our future marketing efforts more efficient. This information may also be shared with other marketers to bring you offers of interest. If you prefer that we do not share your name and address with other marketers, please see your choices in the section below.


If your information is currently being used to send you marketing communications, you can opt-out at any time. All marketing e-mail and direct mail communications from Lumber Liquidators, such as hot deals or special offers, tell you how to stop receiving them.

To opt-out of receiving marketing communications from Lumber Liquidators:

1. Follow directions on a marketing e-mail or direct mail communication from us.
2. Call 1-800-366-4204
3. Send an e-mail with your current contact information to
4. Send a request with your current contact information to:
Lumber Liquidators
Attn: Marketing Privacy Manager
3000 John Deere Rd.
Toano, VA 23168

To opt-out of receiving marketing communications from third party marketers:

1. Follow directions on a marketing e-mail or direct mail communication from us.
2. Call 1-800-366-4204
3. Send an e-mail with your current contact information to
4. Send a request with your current contact information to:
Lumber Liquidators
Attn: Marketing Privacy Manager
3000 John Deere Rd.
Toano, VA 23168

If you send an e-mail or letter request, please be sure to include your full name, address, phone number and e-mail address and indicate specifically what type of marketing communications you wish to stop receiving. This will ensure we identify you correctly in our systems and accurately process your opt-out request.

Lumber Liquidators will take the appropriate steps to implement your request to opt-out. Please note that due to production and mailing timelines, it may take up to 10 business days for e-mails and up to six weeks for direct mail to make the requested change. Until that change takes effect, you may still receive marketing communications from us and/or third party marketers.

Also, please note that you may still receive business-related communications such as order confirmations, product recall information or other administrative communications.


Lumber Liquidators wants your information and preferences to be accurate and complete. We provide several different methods for you to update or change the information you give us.

To update or change your information:

1. If you've created an account on, you can update your information after logging into your account.
2. Send a request to
3. Send a request to:
Lumber Liquidators, Attn: Customer Care
3000 John Deere Rd.
Toano, VA 23168
4. CALL: 1-800-366-4204


Whether you are shopping online or at a Lumber Liquidators retail store, we have security measures in place to protect against the loss, misuse, unauthorized access and alteration of the information under our control.

Safe Shopping Policy

Because your credit card security is a high priority, we have taken numerous steps to ensure that your payment information is processed confidentially, accurately and securely. The Lumber Liquidators Web site uses encryption technology, such as Secure Sockets Layer (SSL), to protect your credit card information during data transport. SSL encrypts ordering information such as your name, address, and credit card number. In-store Web stations operate over a private, secure network.

Choosing a Personal Password

When you create an online account on the Lumber Liquidators Web site, you need to select a personal password that you will remember. It must be comprised of at least 6 characters. To maximize your level of protection, you should choose a combination of both letters and numbers. You are solely responsible for choosing a secure password and maintaining the secrecy of your passwords or any account information.

Although we cannot guarantee against any loss, misuse, unauthorized disclosure, alteration or destruction of data, we take reasonable precautions to prevent such unfortunate occurrences. Lumber Liquidators cannot ensure or warrant the security of any information you transmit to us by e-mail and you do so at your own risk.